Designing Brand Identity
An Essential Guide for the Whole Branding Team
By Alina Wheeler
(Wiley, Hardcover, 9780470401422, 320pp.)
Publication Date: August 2009
Categories: Graphic Arts - General, Marketing - General
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Description
Praise for previous editions of Designing Brand Identity:
"An inspiring and powerful toolkit." -The Marketer
"Alina Wheeler provides a practical structure for the brand building process."
-Al Ries, coauthor, Positioning
"Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." -Marty Neumeier, author, The Brand Gap
"A valued reference book for all members of the branding team."
-Communication Arts
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