Inbound Marketing

Inbound Marketing Cover

Inbound Marketing

Get Found Using Google, Social Media, and Blogs

By Brian Halligan; Dharmesh Shah; David Meerman Scott (Foreword by)

John Wiley & Sons, Hardcover, 9780470499313, 226pp.

Publication Date: October 1, 2009

Stop pushing your message "out" and start pulling your customers "in"Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. "Inbound Marketing" helps you take advantage of this change by showing you how to get found by customers online."Inbound Marketing" is a how-to guide to getting found via Google, the blogosphere, and social media sites. - Improve your rankings in Google to get more traffic - Build and promote a blog for your business - Grow and nurture a community in Facebook, LinkedIn, Twitter, etc. - Measure what matters and do more of what works onlineThe rules of marketing have changed, and your business can benefit from this change." Inbound Marketing" shows you how to get found by more prospects already looking for what you have to sell.

About the Author

David Meerman Scott is a marketing strategist and the author of three bestselling books, "The New Rules of Marketing and PR, Real-Time Marketing", and "Marketing Lessons from the Grateful Dead". He lives in Lexington, Massachuetts.