Twitter Power 2.0

How to Dominate Your Market One Tweet at a Time

By Joel Comm; Anthony Robbins (Foreword by)
(John Wiley & Sons, Paperback, 9780470563366, 268pp.)

Publication Date: April 2010

List Price: $16.95*
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The best guide to using Twitter to market to consumers-revised and better than ever

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers.

In this revised and updated edition of "Twitter Power, " online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers. Updated with thirty percent new material, including all the latest business applications for Twitter Includes new, recent case studies of companies at the forefront of the Twitter movement Helps you develop your own social networking strategy to meet your specific business needs

"Twitter Power" is a must-have resource for any business leader who wants to keep up with the social media movement.

About the Author
Joel Comm is an Internet entrepreneur who has been online for 20 years. In 1995, Joel launched, a family-friendly portal to the web which enjoys thousands of visitors each day. In 1997, him and his partner created, which was acquired by Yahoo!, and now goes by the name Yahoo! Games. Since then, his company has launched over a dozen web sites, including the popular bargain-hunting shopping site,, and Joel Comm is the author of several best-selling ebooks that show people how to make money online, and regularly speaks and teaches at conferences, seminars and workshops. Joel is the host and executive producer of The Next Internet Millionaire, the world's first competitive Internet reality show.

Anthony Robbins is the author of the national best-sellers ""Unlimited Power"" and ""Awaken the Giant Within."" During the past decade 24 million of his educational tapes have been distributed, and his ""Personal Power"" TV shows have been viewed by one-third of all Americans. Mr. Robbins is an extremely successful entrepreneur, a peak performance consultant to organizations, individuals, and professional sports teams, and is the founder of nine companies.
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