Social Media Marketing All-In-One for Dummies

By Jan Zimmerman; Doug Sahlin
(For Dummies, Paperback, 9780470584682, 818pp.)

Publication Date: September 2010

Other Editions of This Title: Paperback, Paperback

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Description
Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide

Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line.

Find the business side -- explore the variety of social media options and research where your target audience hangs out

Collect your tools -- discover ways to simplify posting in multiple locations and how to monitor activity

Establish your presence -- start a blog or podcast to build a following

Follow and be followed -- find the right people to follow on Twitter and get them to follow you

Fan out -- showcase your company with a customized Facebook business page

Follow up -- use analytics to assess the success of your social media campaign

Open the book and find:

Tips for finding your target market

Important legal considerations

Step-by-step guidance for setting up a campaign

Lots of helpful technology tools

Blogging and podcasting advice

How to make Twitter pay off for your business

Tools for analyzing your success in each medium

When to move forward and when to pull back

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