Smarter, Faster, Cheaper
Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business
By David Siteman Garland
(John Wiley & Sons, Hardcover, 9780470647929, 230pp.)
Publication Date: December 2010
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With huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke.
"Smarter, Faster, Cheaper" gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques.Draws from author David Siteman Garland's extensive experiences as a successful entrepreneurBased on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and smallStrategies and ideas are easy to understand, digest, and immediately put to use
From learning when to skimp and when to splurge to mastering the art of online schmoozing, "Smarter, Faster, Cheaper" will save you time, money, and aggravation whether you're building your tenth business or your first.