Hey, Whipple, Squeeze This

A Guide to Creating Great Ads

By Luke Sullivan
(John Wiley & Sons, Paperback, 9780471281399, 304pp.)

Publication Date: April 2003

Other Editions of This Title: Paperback, Paperback

Shop Local
Enter your zip code below to find indies closest to you.

Go


Description
In this second edition of the irreverent, celebrated "Hey Whipple, Squeeze This," master copywriter Luke Sullivan looks at the history of advertising, from the good to the bad to the ugly. Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.
Indie Bookstore Finder

Indie Bestsellers

All the Light We Cannot See
Anthony Doerr
Scribner Book Company
Landline
Rainbow Rowell
St. Martin's Press
New and Selected Poems
David Lehman
Scribner
Still Some Cake
James Cummins
Carnegie-Mellon University Press

Make Your Own Wishlist








Update Profile