The Relationship Edge in Business

Connecting with Customers and Colleagues When It Counts

By Jerry Acuff; Wally Wood
(Wiley, Hardcover, 9780471477129, 256pp.)

Publication Date: April 2004

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With real case studies and step-by-step guidance, The Relationship Edge in Business shows you how to:

  • Develop the right mindset–understand that personal relationships are vital to business success
  • Ask the right questions—discover the common ground you share with others
  • Do the right thing—be truthful and straightforward or you’ll undermine the goodwill you’ve worked so hard to build

About the Author

JERRY ACUFF is President of Delta Point-The Sales Agency, a Scottsdale, Arizona— based consultancy that helps market-leading companies find new and innovative ways to market products. A graduate of the Virginia Military Institute, he has also served as Executive in Residence at the Amos Tuck School of Business at Dartmouth College.
WALLY WOOD is a professional writer who has worked closely with senior executives to develop bestselling business books. In addition, he has been editor of two business magazines and an international marketing newsletter.

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