The Googlization of Everything

The Googlization of Everything

(And Why We Should Worry)

By Siva Vaidhyanathan

University of California Press, Hardcover, 9780520258822, 265pp.

Publication Date: March 2011

In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission To organize the world's information and make it universally accessible and its much-quoted motto, Don t be evil. In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Googleand the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google's global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the evil it pledged to avoid.

About the Author
Siva Vaidhyanathan is the Robertson Family Professor of Media Studies and Law and Chair of the Department of Media Studies at the University of Virginia, and the author of "Copyrights and Copywrongs: The Rise of Intellectual Property and How It Threatens Creativity" and "The Anarchist in the Library: How the Clash between Freedom and Control Is Hacking the Real World and Crashing the System".