The Plateau Effect

Getting from Stuck to Success

By Bob Sullivan; Hugh Thompson
(Dutton Books, Hardcover, 9780525952800, 298pp.)

Publication Date: May 2, 2013

List Price: $27.95*
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Description
The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life-- from diet and exercise, to work, to relationships.
"The Plateau Effect" shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateaus--to turn off the forces that cause people to "get used to" things--and turn on human potential and happiness in ways that seemed impossible. The book identifies three key flattening forces that generate plateaus, two principles to guide readers in engineering a plateau's destruction, and three actions to take to achieve peak behavior. It helps us to stop wasting time on things that are no longer of value and to focus on the things that leverage our time and energy in spectacular ways.
Anything you want to do better--play guitar, make friends, communicate with your children, run a business--you can accomplish faster by understanding the plateau effect.



About the Author
BOB SULLIVAN is a senior writer at MSNBC.com who has concentrated on high-tech crime and consumer fraud. He is the nation's leading journalist covering identity theft, having written more than 100 articles on the subject since 1996. His work has been read by millions of Internet users, and reproduced in various outlets, including MSN.com, the Wall Street Journal Online, and ZDNet.com. Sullivan also makes regular television appearances on MSNBC, CNBC, NBC Nightly News, NBC's Today show, and various local NBC affiliates. He is the winner of the prestigious 2002 Society of Professional Journalists Public Service Award for his series of articles on online fraud. He has spoken before trade and government groups including the National Association of Attorneys General. He lives in Maltby, Washington, with his golden retriever, Lucky.

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