Imagine

How Creativity Works

By Jonah Lehrer
(Mariner Books, Paperback, 9780544002296, 304pp.)

Publication Date: March 2013

Other Editions of This Title: Hardcover, Compact Disc, Compact Disc, MP3 CD, MP3 CD, Hardcover, Paperback

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Description

Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output?
From the "New York Times "best-selling author of "How We Decide" comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative "types," Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It's a variety of distinct thought processes that we can all learn to use more effectively.
Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider's perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective.
You'll learn about Bob Dylan's writing habits and the drug addictions of poets. You'll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You'll see why Elizabethan England experienced a creative explosion, and how Pixar's office space is designed to spark the next big leap in animation.

Collapsing the layers separating the neuron from the finished symphony, "Imagine "reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world.


http: //www.jonahlehrer.com/




NPR
Wednesday, Mar 21, 2012

Companies like 3M allow their employees to have an hour a day to do whatever they want: work on a side project or tinker with a hobby. In doing so, they're helping their employees become more creative â?? and increasing their productivity, says science writer Jonah Lehrer in his new book, Imagine. More at NPR.org

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NPR
Monday, Mar 19, 2012

In his new book, Imagine, Jonah Lehrer explores the art and science of original thinking â?? from Shakespearean tragedies to the invention of masking tape to Nike's "Just Do It" campaign. And when you get stuck? "Take a very long, warm shower," Lehrer says. More at NPR.org

NPR Audio Player Requires Flash Upgrade: Please upgrade your plug-in to view this content.

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