A Revolution That Will Transform How We Live, Work, and Think
Publication Date: March 2013
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A revelatory exploration of emerging trends in "big data"—our newfound ability to gather and interpret vast amounts of information—and the revolutionary effects these developments are producing in business, science, and society at large.
KENNETH CUKIER is the Data Editor of the "Economist" and a prominent commentator on developments in big data. His writings on business and economics have appeared in "Foreign Affairs", the "New York Times", the "Financial Times", and elsewhere.
"Every decade, there are a handful of books that change the way you look at everything. This is one of those books. Society has begun to reckon the change that big data will bring. This book is an incredibly important start."
—Lawrence Lessig, Roy L. Furman Professor of Law, Harvard Law School, and author of Remix and Free Culture
"This brilliant book cuts through the mystery and the hype surrounding big data.
A must-read for anyone in business, information technology, public policy, intelligence, and medicine. And anyone else who is just plain curious about the future."
—John Seely Brown, former Chief Scientist, Xerox Corp., and head of Xerox Palo Alto Research Center
—Joi Ito, Director of the MIT Media Lab "Big Data is a must-read for anyone who wants to stay ahead of one of the key trends defining the future of business."
—Marc Benioff, Chairman and CEO, salesforce.com "An optimistic and practical look at the Big Data revolution — just the thing to get your head around the big changes already underway and the bigger changes to come."
—Cory Doctorow, boingboing.com "Just as water is wet in a way that individual water molecules aren’t, big data can reveal information in a way that individual bits of data can’t. The authors show us the surprising ways that enormous, complex, and messy collections of data can be used to predict everything from shopping patterns to flu outbreaks."
—Clay Shirky, author of Cognitive Surplus and Here Comes Everybody "The book teems with great insights on the new ways of harnessing information, and offers a convincing vision of the future. It is essential reading for anyone who uses — or is affected by — big data."
—Jeff Jonas, IBM Fellow & Chief Scientist, IBM Entity Analytics
Companies and governments have access to an unprecedented amount of digital information, much of it personal: what we buy, what we search for, what we read online. Kenneth Cukier, co-author of the book Big Data, describes how data-crunching is becoming the new norm. More at NPR.org
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