A Revolution That Will Transform How We Live, Work, and Think
Eamon Dolan/Houghton Mifflin Harcourt, Hardcover, 9780544002692, 242pp.
Publication Date: March 5, 2013
A revelatory exploration of the hottest trend in technology and the dramatic impact it will have on the economy, science, and society at large.
Which paint color is most likely to tell you that a used car is in good shape? How can officials identify the most dangerous New York City manholes before they explode? And how did Google searches predict the spread of the H1N1 flu outbreak?
The key to answering these questions, and many more, is big data. Big data refers to our burgeoning ability to crunch vast collections of information, analyze it instantly, and draw sometimes profoundly surprising conclusions from it. This emerging science can translate myriad phenomena from the price of airline tickets to the text of millions of books into searchable form, and uses our increasing computing power to unearth epiphanies that we never could have seen before. A revolution on par with the Internet or perhaps even the printing press, big data will change the way we think about business, health, politics, education, and innovation in the years to come. It also poses fresh threats, from the inevitable end of privacy as we know it to the prospect of being penalized for things we haven t even done yet, based on big data's ability to predict our future behavior.
In this brilliantly clear, often surprising work, two leading experts explain what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards. "Big Data "is the first big book about the next big thing.
"Every decade, there are a handful of books that change the way you look at everything. This is one of those books. Society has begun to reckon the change that big data will bring. This book is an incredibly important start."
—Lawrence Lessig, Roy L. Furman Professor of Law, Harvard Law School, and author of Remix and Free Culture
"This brilliant book cuts through the mystery and the hype surrounding big data.
A must-read for anyone in business, information technology, public policy, intelligence, and medicine. And anyone else who is just plain curious about the future."
—John Seely Brown, former Chief Scientist, Xerox Corp., and head of Xerox Palo Alto Research Center
—Joi Ito, Director of the MIT Media Lab "Big Data is a must-read for anyone who wants to stay ahead of one of the key trends defining the future of business."
—Marc Benioff, Chairman and CEO, salesforce.com "An optimistic and practical look at the Big Data revolution — just the thing to get your head around the big changes already underway and the bigger changes to come."
—Cory Doctorow, boingboing.com "Just as water is wet in a way that individual water molecules aren’t, big data can reveal information in a way that individual bits of data can’t. The authors show us the surprising ways that enormous, complex, and messy collections of data can be used to predict everything from shopping patterns to flu outbreaks."
—Clay Shirky, author of Cognitive Surplus and Here Comes Everybody "The book teems with great insights on the new ways of harnessing information, and offers a convincing vision of the future. It is essential reading for anyone who uses — or is affected by — big data."
—Jeff Jonas, IBM Fellow & Chief Scientist, IBM Entity Analytics
Companies and governments have access to an unprecedented amount of digital information, much of it personal: what we buy, what we search for, what we read online. Kenneth Cukier, co-author of the book Big Data, describes how data-crunching is becoming the new norm. More at NPR.org
NPR Audio Player Requires Flash Upgrade: Please upgrade your plug-in to view this content.