Raise the Bar
An Action-Based Method for Maximum Customer Reactions
By Jon Taffer
(New Harvest, Hardcover, 9780544148307, 256pp.)
Publication Date: October 8, 2013
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Bar and restaurant expert and host of Bar Rescue Jon Taffer offers a no-nonsense strategy for making your business successful by creating the right emotional reactions in your customers.
JON TAFFER is chairman of Taffer Dynamics (www.tafferdynamics.com), president of the Nightclub & Bar Media Group, and host of Spike TV's wildly popular Bar Rescue.