Raise the Bar

An Action-Based Method for Maximum Customer Reactions

By Jon Taffer
(New Harvest, Hardcover, 9780544148307, 256pp.)

Publication Date: October 8, 2013

Other Editions of This Title: MP3 CD, MP3 CD

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Bar and restaurant expert and host of Bar Rescue Jon Taffer offers a no-nonsense strategy for making your business successful by creating the right emotional reactions in your customers.

About the Author

JON TAFFER is chairman of Taffer Dynamics (www.tafferdynamics.com), president of the Nightclub & Bar Media Group, and host of Spike TV's wildly popular Bar Rescue.

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