Raise the Bar

An Action-Based Method for Maximum Customer Reactions

By Jon Taffer; Karen Kelly
New Harvest, Hardcover, 9780544148307, 246pp.

Publication Date: October 8, 2013

List Price: $26.00*
* Individual store prices may vary.
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If there's anyone who can prevent a bar or restaurant from going belly up, it's Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.
As host and co-producer of Spike TV's "Bar Rescue, " a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now he's offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone.
"Raise the Bar" distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on "Bar Rescue." It works whether you re running a storefront operation or a web-based company, whether you re manufacturing widgets or providing a service.
Taffer's overarching philosophy is this: All business is about creating the right reactions in your customers. Even better: You can control those reactions to a very large degree. "Raise the Bar" is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact.

About the Author
Jon Taffer is the chairman of Taffer Dynamics (www.tafferdynamics.com) and president of the Nightclub & Bar Media Group. He s an industry expert, management guru, and the television star of Spike TV s Bar Rescue. With close to three decades of hands-on experience, Jon is a two-time winner of the Bar Operator of the Year Award.Karen Kelly is Director of Publications and Special Projects at Dia Center for the Arts.
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