Raise the Bar
An Action-Based Method for Maximum Customer Reactions
Publication Date: October 8, 2013
List Price: $26.00*
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As host and co-producer of Spike TV's "Bar Rescue, " a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now he's offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone.
"Raise the Bar" distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on "Bar Rescue." It works whether you re running a storefront operation or a web-based company, whether you re manufacturing widgets or providing a service.
Taffer's overarching philosophy is this: All business is about creating the right reactions in your customers. Even better: You can control those reactions to a very large degree. "Raise the Bar" is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact.