Imagine

How Creativity Works

By Jonah Lehrer
(Houghton Mifflin Harcourt, Hardcover, 9780547386072, 304pp.)

Publication Date: March 19, 2012

List Price: $26.00*
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Description

New York Times bestselling author Jonah Lehrer introduces us to musicians, graphic artists, poets, and bartenders to show us how we can use science to be more imaginative and make our cities, our companies, and our culture more creative.




About the Author

JONAH LEHRER is a contributing editor at Wired and a frequent contributor to The New Yorker. He writes the Head Case column for the Wall Street Journal and regularly appears on WNYC’s Radiolab. His writing has also appeared in Nature, the New York Times Magazine, Scientific American, and Outside. The author of two previous books, Proust Was a Neuroscientist and How We Decide, he graduated from Columbia University and attended Oxford as a Rhodes scholar.




NPR
Wednesday, Mar 21, 2012

Companies like 3M allow their employees to have an hour a day to do whatever they want: work on a side project or tinker with a hobby. In doing so, they're helping their employees become more creative â?? and increasing their productivity, says science writer Jonah Lehrer in his new book, Imagine. More at NPR.org

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NPR
Monday, Mar 19, 2012

In his new book, Imagine, Jonah Lehrer explores the art and science of original thinking â?? from Shakespearean tragedies to the invention of masking tape to Nike's "Just Do It" campaign. And when you get stuck? "Take a very long, warm shower," Lehrer says. More at NPR.org

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