How Technology Is Changing Charity
By Richard C. McPherson
(iUniverse, Paperback, 9780595442553, 102pp.)
Publication Date: July 2007
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"With stories that leave you shaking your head . "Digital Giving" is a must read to compete in philanthropy in the 21st Century."-Chuck Longfield, Chief Scientist, Blackbaud
"The direction that technology is taking fundraising is one that requires immediate understanding. "Digital Giving" is a great introduction . A must read for we who are not tech savvy "-R. Andrew Swinney, President, The Philadelphia Foundation
""Digital Giving" challenges nonprofit leaders to engage with donors in a way unimaginable just a few years ago."-Paula Kerger, President, PBS
"A well-written, insightful book that brings together the some of the most exciting new media practices. A wonderful book. Read "Digital Giving" and take action "-Bernard Ross, author, "Breakthrough Thinking for Nonprofit Organizations"
"It can be challenging to keep up with the rapid trends in online fundraising . "Digital Giving" provides you with the do's and don'ts."-Christine Grumm, President and CEO, Women's Funding Network
"Vividly and candidly shows the potential of technology . a must-read primer on managing relationships with donors."-Shannon Murray, Director, Cornell Silicon Valley