Surfing the Edge of Chaos

The Laws of Nature and the New Laws of Business

By Richard Pascale; Mark Milleman; Linda Gioja
(Crown Business, Paperback, 9780609808832, 336pp.)

Publication Date: December 26, 2001

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Surfing the Edge of Chaos provides a bold new way of approaching the strategic challenges of today's business world, by showing that business parallels nature -- it is a nonstop battle between forces of tradition and forces of transformation. And the bottom line is: change or die.

Pioneering case studies of organizations such as Sears Roebuck and the U.S. Army illustrate the radical principle that only evolution prevents extinction, and that a smart business plan must mirror the way living systems operate if it is to achieve and sustain.

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