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Proofiness Cover


The Dark Arts of Mathematical Deception

By Charles Seife

Viking Adult, Hardcover, 9780670022168, 304pp.

Publication Date: September 23, 2010

The bestselling author of "Zero" shows how mathematical misinformation pervades-and shapes-our daily lives.
According to MSNBC, having a child makes you stupid. You actually lose IQ points. "Good Morning America" has announced that natural blondes will be extinct within two hundred years. Pundits estimated that there were more than a million demonstrators at a tea party rally in Washington, D.C., even though roughly sixty thousand were there. Numbers have peculiar powers-they can disarm skeptics, befuddle journalists, and hoodwink the public into believing almost anything.
"Proofiness," as Charles Seife explains in this eye-opening book, is the art of using pure mathematics for impure ends, and he reminds readers that bad mathematics has a dark side. It is used to bring down beloved government officials and to appoint undeserving ones (both Democratic and Republican), to convict the innocent and acquit the guilty, to ruin our economy, and to fix the outcomes of future elections. This penetrating look at the intersection of math and society will appeal to readers of "Freakonomics" and the books of Malcolm Gladwell.

About the Author
Charles Seife is the author of five previous books, including "Proofiness" and "Zero, " which won the PEN/Martha Albrand Award for first nonfiction and was a "New York Times" notable book. He has written for a wide variety of publications, including "The New York Times, Wired, New Scientist, Science, Scientific American, " and "The Economist." He is a professor of journalism at New York University and lives in New York City.


Praise For Proofiness

"A delightful and remarkably revealing book that should be required reading for . . . well, for everyone."
-Booklist (Starred review)

Sunday, Sep 19, 2010

Math is the only truly exact science, but numbers can also be used to fudge and deceive. Author Charles Seife explores the ways numbers can lie in his new book, Proofiness: The Dark Arts of Mathematical Deception. More at

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