Growing a Business

Growing a Business Cover

Growing a Business

By Paul Hawken; Hawken

Simon & Schuster, Paperback, 9780671671648, 256pp.

Publication Date: October 15, 1988

Paul Hawken demonstrates that the answers to small business problems today cannot be solved by college degrees, training or money but only by you.
Nearly everyone harbors a secret dream of starting or owning a business. In fact, a million businesses start in the United States every year. Many of them fail, but enough succeed so that small businesses are now adding millions of jobs to the economy at the same time that the Fortune 500 companies are actually losing jobs.
Paul Hawken entrepreneur and bestselling author wrote "Growing a Business" for those who set out to make their dream a reality. He knows what he's talking about; he is his own best example of success. In the early 1970s, while he was still in his twenties, he founded Erewhon, the largest distributor of natural foods. More recently, he founded and still runs Smith & Hawken, the premier mail-order garden tool company. And he wrote a critically acclaimed book called "The Next Economy" about the future of the economy.
Using examples like Patagonia, Ben & Jerry's Homemade Ice Cream, and University National Bank of Palo Alto, California, Hawken shows that the successful business is an expression of an individual person. The most successful business, your idea for a business, will grow from something that is deep within you, something that can't be stolen by anyone because it is so uniquely yours that anyone else who tried to execute your idea would fail. He dispels the myth of the risk-taking entrepreneur. The purpose of business, he points out, is not to take risks but rather to get something done.

About the Author
Paul Hawken's bestselling books include Blessed Unrest, Natural Capitalism, and The Next Economy. He has also written dozens of articles, op-eds, and papers concerning the responsibility of business to the natural environment. His writings have appeared in the Harvard Business Review, Inc magazine, the Boston Globe, the Utne Reader, and more than a hundred other publications.

Praise For Growing a Business

Kirkus Reviews

A standout in an overcrowded field.


...a wonderful combination of hardheaded business acumen, plain common sense, humor, and warmth.

San Francisco Chronicle

Growing a Business
is highly readable....Its ideas on doing business deserve widespread circulation, discussion and recognition.