Land of Desire
Merchants, Power, and the Rise of a New American Culture
By William Leach
(Vintage Books, Paperback, 9780679754114, 560pp.)
Publication Date: September 6, 1994
List Price: $19.95*
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This monumental work of cultural history was nominated for a National Book Award. It chronicles America's transformation, beginning in 1880, into a nation of consumers, devoted to a cult of comfort, bodily well-being, and endless acquisition. 24 pages of photos.