Swim With the Sharks

Without Being Eaten Alive

By Harvey Mackay; Harvey Mackay (Read by)
(Random House Audio, Compact Disc, Abridged, 9780739302675)

Publication Date: January 7, 2003

Other Editions of This Title: Mass Market Paperback

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Description

This comprehensive course on salesmanship, negotiation and management teaches you how to outsell, outmanage, outmotivate and outnegotiate your competition. Swim With The Sharks has won praise from a remarkable and diverse following, including Governor Mario Cuomo of New York, Gloria Steinem and Ted Koppel.

Harvey Mackay, the man who built a multi-million dollar international envelope manufacturing company, new shares his winning techniques for professional and personal success. He offers an agenda for achievement through a series of "lessons" featuring the Mackay 66 -- an in-depth customer profile designed to give you the edge -- and invaluable "quickies" on business and life -- " Make Your Decisions with Your Heart, and What You'll End Up with Is Heart Disease;" "How to Handle the Tough Prospect;" among many others.

In the bestselling tradition of Tom Peters, Donald Trump and Mark McCormack, here is sound advice for anyone who wants to be a winner in any field. Swim With The Sharks is the new "success" bible by the man Fortune magazine called "Mr. Make-Things-Happen."




About the Author

Harvey Mackay is a bestselling author whose books include the mega-selling Swim with the Sharks Without Being Eaten Alive; and a nationally syndicated columnist, whose weekly business advice appears in fifty newspapers around the United States. He is an active corporate CEO and a prominent civic leader. He and his family live in Minneapolis.

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