The Big Red Fez
How to Make Any Web Site Better
By Seth Godin
Free Press, Paperback, 9780743227902, 112pp.
Publication Date: January 2002
List Price: $12.95*
* Individual store prices may vary.
Enter your zip code below to find indies closest to you.
YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS.
According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.
In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.
Business Week Seth Godin is the ultimate entrepreneur for the Information Age.