The One Thing You Need to Know
... about Great Managing, Great Leading, and Sustained Individual Success
By Marcus Buckingham
(Free Press, Hardcover, 9780743261654, 304pp.)
Publication Date: March 7, 2005
List Price: $29.95*
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With over 1.6 million copies of "First, Break All the Rules" (co-authored with Curt Coffman) and "Now, Discover Your Strengths" (co-authored with Donald O. Clifton) in print, Cambridge-educated Buckingham is considered one of the most respected business authorities on the subject of management and leadership in the world. With "The One Thing You Need to Know, " he gives readers an invaluable course in outstanding achievement -- a guide to capturing the essence of the three most fundamental areas of professional activity.
Great managing, leading, and career success -- Buckingham draws on a wealth of applicable examples to reveal that a controlling insight lies at the heart of the three. Lose sight of this "one thing" and even the best efforts will be diminished or compromised. Readers will be eager to discover the surprisingly different answers to each of these rich and complex subjects. Each could be explained endlessly to detail their many facets, but Buckingham's great gift is his ability to cut through the mass of often-conflicting agendas and zero in on what matters most, without ever oversimplifying. As he observes, success comes to those who remain mindful of the core insight, understand all of its ramifications, and orient their decisions around it. Buckingham backs his arguments with authoritative research from a wide variety of sources, including his own research data and in-depth interviews with individuals at every level of an organization, from CEO's to hotel maids and stockboys.
In every way a groundbreaking book, "The One Thing You Need to Know" offers crucial performance and career lessons for business people at all career stages.
"The One Thing You Need to Know is actually a modest title. It contains many things you need to know. Marcus Buckingham is flat out the most original, provocative writer there is on the subjects of leadership and management. He comes to his theories the old-fashioned way: by truly getting to know the people and the workplaces he writes about. He also happens to be a wonderful writer and a joy to read."
-- Tony Schwartz, coauthor of The Power of Full Engagement; president, The Energy Project
"Buckingham is a superb writer and speaker who can make complex ideas crystal clear, cut through to the core insight, and reveal its crucial importance. He has been an inspiration to all of us at Lexus."
-- Denny Clements, group vice president and general manager, Lexus U.S.
"As I read The One Thing You Need to Know, for the first time I had the urge to compare someone -- Marcus Buckingham -- to Peter Drucker. Buckingham performs the most magical of acts: He speaks with surpassing common sense, yet reaches profoundly uncommon conclusions. This is a wise -- and radical -- book; a true gem worth savoring."
-- Tom Peters
"Given the tremendous complexities of today's business environment and consumer expectations, Marcus Buckingham is able to deliver a clear path of understanding to the simple truths at the heart of managing and leading. The 'one thing' I find invaluable about this book is its unique, challenging examples about how to stay laser focused on operational excellence."
-- Robert L. Nardelli, chairman, president, and CEO, The Home Depot, Inc.
"Marcus Buckingham has a keen sense of what it takes to excel, and he backs his insights with an impressive body of in-depth interviews and research. This is an important book for anybody who aspires to effective leadership, managing, or any kind of enduring individual achievement."
-- Richard M. Kovacevich, chairman, president, and CEO, Wells Fargo and Company