365 Ways To Change the World
How to Make a Difference-- One Day at a Time
By Michael Norton
(Atria Books, Paperback, 9780743297783, 400pp.)
Publication Date: January 2, 2007
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You want to make a difference in the world, but don't know where to begin. Now you can. Here is just the guide to lots of exciting ways that are more personal and fun than merely writing a check. For every day of the year, 365 Ways to Change the World is packed with information and ideas that don't take a lot of special skills to put into action, but will achieve something positive:
- Observe a "Buy Nothing Day"
- Plant a "peace pole"
- Sew a panel for an AIDS memorial quilt
- Collect rainwater to water your plants
The suggestions cover twelve important areas in which you can influence change, including in your local community, as a consumer, making a cultural contribution, and addressing problems such as the environment, health, and human rights. You can go through the book day by day or use the index to flip to the issues that concern you most; to help you take action, a complementary website links straight to many of the sources listed in the book. Great to give as well as to keep, this is an inspiring, practical resource for making the world a better place -- one day at a time.
Michael Norton is an associate professor of marketing at the Harvard Business School. His research has twice been featured in The New York Times Magazine Year in Ideas issue. In 2012, he was selected for Wired magazine’s Smart List as one of “50 People Who Will Change the World.”
"Michael Norton is a one-man ideas factory." -- The Guardian (UK)
"If you want to make a difference this year then I can do no better than recommend 365 Ways to Change the World by Michael Norton. His handbook makes it easy." -- The Daily Telegraph (UK)