The Past, Present and Future of Luxury Brands
Kogan Page, Hardcover, 9780749452636, 241pp.
Publication Date: November 2009
About the Author
Mark Tungate is a journalist specializing in marketing, media, and communication. He is the author of the books "Adland", "Fashion Brands", " Branded Beauty" and "Branded Male". As a journalist, Mark has written for publications such as "The Times", "The Telegraph", and" The Independent". He has a weekly column in the French media magazine "Strategies "and writes about marketing, fashion and design for the website "Stylus.com". Alongside his writing, he teaches at Parsons Paris School of Art and Design.