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Luxury World

Luxury World Cover

Luxury World

The Past, Present and Future of Luxury Brands

By Mark Tungate

Kogan Page, Hardcover, 9780749452636, 241pp.

Publication Date: November 1, 2009

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About the Author
Mark Tungate is a journalist specializing in marketing, media, and communication. He is the author of best-selling "Fashion Brands," as well as "Adland: A Global History of Advertising, Branded Male" and "Media Monoliths "(all published by Kogan Page). Based in Paris, he has a weekly column in the French media magazine "Strategies," and writes regularly about advertising, style and popular culture for the trends intelligence service WGSN. His work has appeared in "The Times, The Independent "and""the "Daily Telegraph" newspapers. He is also the co-author of "The Epica Book," an annual review of the best European advertising. In addition, Mark teaches courses about marketing, media and communication at Parsons Paris School of Design. He has addressed conferences around the world and has been on the juries of several advertising competitions. For more information, see www.tungateinparis.com.
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