The Very Best Grateful Dead Fan Mail
Publication Date: October 1, 2011
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Whether or not you've heard every song in their catalog, spent countless hours learning the chords to "Casey Jones," or were one of millions lucky enough to have seen them live, odds are the Grateful Dead are not complete strangers to your world.
Rock 'n' roll's seminal jam-band, the Grateful Dead were one of the planet's most successful touring rock bands to ever set foot on the stage. Formed in 1965 and disbanded after the death of Jerry Garcia, their lead guitarist, in 1995, the Dead entranced countless rabid fans with a mind-altering mix of no-rules songwriting, feel-good harmonies, and musicianship that took a backseat to no band.
At the core of the Grateful Dead experience was the world’s most devoted fan base: Dead Heads. Addicted, in the best possible definition of the word, to the music and the experience, Dead Heads went to extraordinary, often inspiring, lengths to get their hands on concert tickets by mailing the band and its staff. After all, the only way to get tickets for the Dead was to go directly to the source. Most often, this took the form of letters (and envelopes) with personalized Dead artwork the likes of which the U.S. Postal Service had ever seen.
Since the band's earliest days, Grateful Dead staff saved tens of thousands of decorated ticket-request envelopes sent to them by Dead Heads hoping to capture the ticketing staff’s attention with their mind-bending designs. These envelopes are inspirational and hugely insightful, not to mention brilliantly illustrated and unique within the world of rock. Now, for the first time in print, these unique pieces of art have found a home.
From author, rock historian, and the Dead Head of all Dead Heads, Paul Grushkin, Dead Letters: The Very Best Grateful Dead Fan Mail collects more than 300 of these mind-blowing envelope masterpieces, all presented in 14 thematic chapters. Fully authorized by the Grateful Dead, Dead Letters also includes, for further historical context, many rare historical photos and memorabilia, all creating a trip, as it were, down memory lane. A foreword from basketball legend (and supremely dedicated Dead Head) Bill Walton rounds out this one-of-a-kind package.
The end result is a portrayal of the Grateful Dead as related by those who loved them the most -- a love song from fan to artist, all sealed with a stamp.
Paul Grushkin is the author of The Art of Rock, the standard work in the field of rock posters, and its bestselling followup, Art of Modern Rock. He is the author of several other books in the field of rock history and memorabilia, including Grateful Dead: The Official Book of the Deadheads and Treasures of the Hard Rock Café. A former archivist for promoter Bill Graham, he has more than two decades’ experience at the forefront of rock merchandising, having mounted campaigns for top acts and created his own Phantom clothing line.Paul Grushkin is one of AmericaÆs top rock & roll historian. For over twenty five years Grushkin has been at the forefront of rock merchandising. As VP/Sales and Marketing for Signatures Network, Sony Signatures, and Winterland Productions, he designed and led the retail merchandising campaigns for nearly every top rock. pop, and country music band, including the Beatles, Bruce Springsteen, Garth Brooks, Ozzy Osbourne, the Doors, Led Zeppelin, New Kids on the Block, John Lennon, Madonna, NÆSync, Backstreet Boys, and more than two hundred others.Grushkin is the author and co-author of four best-selling rock & roll histories, collectively selling over one million copies. GrushkinÆs Grateful Dead: The Official Book of the Deadheads (1983) is the most successful book about the Grateful Dead to date, and one of the longest in-print rock music histories (24 years, 16 U.S. printings). GrushkinÆs other books include Rockin' Down the Highway: The Cars and Stars that Made Rock Roll, Art of Modern Rock: The Poster Explosion, and Grateful Dead Book of the Dead Heads. A graduate of Stanford University (1974), Grushkin now resides with his family in Northern California. His web site can be found at http://www.paulgrushkin.com/.
"Each of the unique pieces of art is displayed fully formed and is intriguing not only for its relationship to the band but also for the level of devotion that so many fans have held for so long to their favorite cause." - Vintage Guitar
“5 out of 5 stars…a sprawling and beautiful tome that more than adequately documents the phenomenon that the GDTS inadvertently created and is fascinating and engaging as a skim-through coffee-table book or as a full-on read. And while the artwork is clearly the focal point of the book, Grushkin’s accompanying text provides an informative and enjoyable history of the Grateful Dead and insight into the behind-the-scenes activity that helped the legacy endure.” - www.mediamikes.com
It's a fascinating read and one that captures the spirit of the Deadheads in a new light. It's not all images, though those are the most appealing, it also includes the stories behind the sales team and band from their perspective. - Creative Loafing