The Making of the Great Communicator
Ronald Reagan's Transformation from Actor to Governor
By Kenneth Holden
(Lyons Press, Hardcover, 9780762778492, 288pp.)
Publication Date: September 2012
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Here is the untold story of how, over three days, two behavioral scientists helped Ronald Reagan win the California governorship, turning the Gipper into the Great Communicator. A bumbling neophyte, he emerged from their training articulate, confident, and incisive. They remained by his side for the rest of the campaign, feeding him information about California’s problems, teaching him how to handle the press, and writing his position papersall while battling factions of the campaign team who seemed determine to sabotage their own man. Reagan won by a landslide. They two men shaped an actor into a governor, but they were also turning a governor into a president. Here is how they did it.
Kenneth Holden earned his Ph.D. in clinical psychology from Ohio State University. At UCLA, he met Stanley Plog, and they founded BASICO, a market research and consulting firm. Holden later became a director with the Hawaii Mental Health Division. He lives in Chico, California, where he remains active in various volunteer organizations.