Consumer Republic

Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World

By Bruce Philp
(McClelland & Stewart, Paperback, 9780771070044, 274pp.)

Publication Date: February 7, 2012

List Price: $17.95*
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Description

In the tradition of Malcolm Gladwell, and for the same people who read Seth Godin and bought The Black Swan and How We Decide, this book breaks down the myth of brands and puts the power back in consumers' hands.
 
The foundation of Consumer Republic's message is this single, inarguable truth: Brands make corporations accountable. Expensive to create, essential to making money, and more public than anything else a corporation has or does, a brand is an enormously valuable and fragile asset to them. Through this book Bruce Philp will inspire you to buy less, maybe, but demand better; to make better choices; and then to speak up when you're happy and when you're not. Pin every one of these acts to a brand and corporations will be forced to cooperate in making our way of life sustainable. Ultimately, if we take control of brands, we can save the world.




About the Author
BRUCE PHILP is a writer and branding consultant with nearly thirty years experience in the field, working with some of the world s most well-known, valuable, and loved consumer brands. Philp cofounded GWP Brand Engineering, ING Direct s agency of record since its beginning, where he is today Chairman and a working consultant. He also teaches and writes for a variety of publications as well as his branding blog, www.brandcowboy.com.
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