Pour Your Heart Into It

How Starbucks Built a Company One Cup at a Time

By Howard Schultz; Dori Jones Yang
Hachette Books, Paperback, 9780786883561, 368pp.

Publication Date: January 1999

List Price: $17.00*
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The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.
In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything . . . from our tastes to our language to the face of Main Street." (Fortune)

About the Author
HOWARD SCHULTZ is the chairman, president, and CEO of Starbucks and the author of the "New York Times" bestseller "Pour Your Heart Into It".

Yulin Wang Rittenberg was working at Radio Peking when she met her husband, American Sidney Rittenberg. She and her children suffered persecution when he was imprisoned on false charges of spying. Now in her 80s and retired in the U.S., Yulin reflects on the tumultuous years of the Cultural Revolution and what she learned from her personal trauma.
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