Unleashing the Ideavirus
Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing fo
By Seth Godin
(Hyperion, Paperback, 9780786887170, 240pp.)
Publication Date: October 2001
Categories: Marketing - General
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Description
Godin's bold and provocative manifesto for marketing in the 21st century is now available in paperback--with a new Afterword--as he shows how to turn ideas into epidemics by helping your customers do the marketing for you.
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