Sleights of Mind

What the Neuroscience of Magic Reveals about Our Everyday Deceptions

By Stephen L. Macknik; Susana Martinez-Conde; Sandra Blakeslee
(Henry Holt & Company, Hardcover, 9780805092813, 291pp.)

Publication Date: November 9, 2010

List Price: $26.00*
* Individual store prices may vary.
Shop Local
Enter your zip code below to find indies closest to you.

Go


Description

"This book doesn't just promise to change the way you think about sleight of hand and David Copperfield—it will also change the way you think about the mind." —Jonah Lehrer, author of How We Decide and Proust Was A Neuroscientist

Stephen Macknik and Susana Martinez-Conde, the founders of the exciting new discipline of neuromagic, have convinced some of the world's greatest magicians to allow scientists to study their techniques for tricking the brain. This book is the result of the authors' yearlong, world-wide exploration of magic and how its principles apply to our behavior. Magic tricks fool us because humans have hardwired processes of attention and awareness that are hackable—a good magician uses your mind's own intrinsic properties against you in a form of mental jujitsu.

Now magic can reveal how our brains work in everyday situations. For instance, if you've ever bought an expensive item you'd sworn you'd never buy, the salesperson was probably a master at creating the "illusion of choice," a core technique of magic. The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education. Sleights of Mind makes neuroscience fun and accessible by unveiling the key connections between magic and the mind.




About the Author
Stephen L. Macknik earned his Ph.D. from Harvard University, led his first laboratory at University College London, and is currently a laboratory director at the Barrow Neurological Institute in Phoenix, Arizona, and a board member of "Scientific American".

Susana Martinez-Conde is director of the Laboratory of Visual Neuroscience at the Barrow Neurological Institute in Phoenix, Arizona.

Sandra Blakeslee is a science correspondent at the "New York Times" who specializes in the brain sciences.
Indie Bookstore Finder
EBbooks and EReaders
Find great gifts: Signed books
Link to IndieBound






Update Profile