Influencing Like Jesus

15 Biblical Principles of Persuasion

By Michael Zigarelli
(B&H Books, Paperback, 9780805447101, 176pp.)

Publication Date: January 2008

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God Wants You to Be an Influencer.

From the classroom to the courtroom to the boardroom to your kid's room, Influencing Like Jesus will show you how to be significantly more persuasive. Drawing from the timeless lessons of the world's greatest influencer, Dr. Michael Zigarelli presents fifteen positive ways to open people's eyes and change their minds, even when they're highly resistant to change.

Come explore the many biblical principles of persuasion, including: Pray for Change, Know Your Audience, Connect through Similarity, Tell a Story, and Build a Coalition. You'll also learn about five key traits of a godly influencer: Be Authentic, Be Compassionate, Be Honest, Be Excellent, and Be Gentle.

Whether you're called to be an influencer at home, at work, at school, or anywhere else, you can do more than make an argument. You can make a difference!

About the Author

Michael Zigarelli is associate professor of management at Charleston Southern University and former dean of the Regent University School of Business. He holds degrees from Rutgers (Ph.D.), Cornell (M.A.), and Lafayette College (B.A.). His research in management, practical theology, law, and ethics has appeared in numerous scholarly journals and magazines, and he has done interviews with The New York Times, The Washington Post, and TIME. Zigarelli lives with his wife and four children in South Carolina.

Praise For Influencing Like Jesus

Business professor Zigarelli (The Minister’s MBA) ably teaches others how to wield influence through biblically effective methodology. Zigarelli’s book is replete with examples from the Bible, where Jesus influenced and catalyzed remarkable inner change in those with whom he interacted. The author plainly tells fellow Christians that they are commanded by way of the Gospel of Matthew’s "Great Commission" to be influencers in their respective worlds. Zigarelli’s prose is lively and practical, and his scope is far more comprehensive and altruistic than a basic primer on getting others to serve one’s self-interest. Rather, every principle is presented expressly from a selfless position in which the goal is always to enrich another person’s life by honoring Christ’s servant-leader example. Readers will glean insight on such topics as making personal, prayerful preparation before attempting to persuade; understanding the wisdom of connecting through similarity and by asking for another’s opinion; learning to tell a compelling story using contrasts and metaphors; and valuing the weight of authoritative, experiential and social evidence. Readers will also discover concise planning worksheets and a complementary leader’s guide for applying each concept skillfully in any personal or professional position. (Jan.) Publishers Weekly Starred Review

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