Influencing Like Jesus

15 Biblical Principles of Persuasion

By Michael Zigarelli; Carolyn Stanford Goss
(B&H Publishing Group, Paperback, 9780805447101, 166pp.)

Publication Date: January 2008

List Price: $14.99*
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God Wants You to Be an Influencer.

From the classroom to the courtroom to the boardroom to your kid's room, "Influencing Like Jesus" will show you how to be significantly more persuasive. Drawing from the timeless lessons of the world's greatest influencer, Dr. Michael Zigarelli presents fifteen positive ways to open people's eyes and change their minds, even when they're highly resistant to change.

Come explore the many biblical principles of persuasion, including: Pray for Change, Know Your Audience, Connect through Similarity, Tell a Story, and Build a Coalition. You'll also learn about five key traits of a godly influencer: Be Authentic, Be Compassionate, Be Honest, Be Excellent, and Be Gentle.

Whether you're called to be an influencer at home, at work, at school, or anywhere else, you can do more than make an argument. You can make a difference.

About the Author
Michael Zigarelli is an associate professor of management at Charleston Southern University and former dean of the Regent University School of Business. He holds degrees from Rutgers (Ph.D.), Cornell (M.A.), and Lafayette College (B.A.). His research in management, practical theology, law, and ethics has appeared in numerous scholarly journals, and he has authored ten books including "The Minster's MBA, Influencing Like Jesus, Management by Proverbs, "and" Cultivating Christian Character". Dr. Zigarelli lives with his wife and four children in South Carolina.

Carolyn Stanford Goss graduated with high distinction from Arizona State University and received the master's degree from Vanderbilt University. She has extensive experience in publishing, having worked in marketing and special sales for Random House, Richard D. Irwin, and McGraw Hill. Carolyn currently does freelance copywriting and editing, tutors English as a second language, and teaches composition and literature at Williamson Christian College. She is also the author of Skills for Success, a modular life and study skills curriculum used by the Consortium of Online Christian Colleges.
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