Influencing Like Jesus
Influencing Like Jesus
15 Biblical Principles of Persuasion
B&H Publishing Group, Paperback, 9780805447101, 166pp.
Publication Date: January 1, 2008
God Wants You to Be an Influencer.
From the classroom to the courtroom to the boardroom to your kid's room, "Influencing Like Jesus" will show you how to be significantly more persuasive. Drawing from the timeless lessons of the world's greatest influencer, Dr. Michael Zigarelli presents fifteen positive ways to open people's eyes and change their minds, even when they're highly resistant to change.
Come explore the many biblical principles of persuasion, including: Pray for Change, Know Your Audience, Connect through Similarity, Tell a Story, and Build a Coalition. You'll also learn about five key traits of a godly influencer: Be Authentic, Be Compassionate, Be Honest, Be Excellent, and Be Gentle.
Whether you're called to be an influencer at home, at work, at school, or anywhere else, you can do more than make an argument. You can make a difference.
Carolyn Stanford Goss graduated with high distinction from Arizona State University and received the master's degree from Vanderbilt University. She has extensive experience in publishing, having worked in marketing and special sales for Random House, Richard D. Irwin, and McGraw Hill. Carolyn currently does freelance copywriting and editing, tutors English as a second language, and teaches composition and literature at Williamson Christian College. She is also the author of Skills for Success, a modular life and study skills curriculum used by the Consortium of Online Christian Colleges.
Business professor Zigarelli (The Minister’s MBA) ably teaches others how to wield influence through biblically effective methodology. Zigarelli’s book is replete with examples from the Bible, where Jesus influenced and catalyzed remarkable inner change in those with whom he interacted. The author plainly tells fellow Christians that they are commanded by way of the Gospel of Matthew’s "Great Commission" to be influencers in their respective worlds. Zigarelli’s prose is lively and practical, and his scope is far more comprehensive and altruistic than a basic primer on getting others to serve one’s self-interest. Rather, every principle is presented expressly from a selfless position in which the goal is always to enrich another person’s life by honoring Christ’s servant-leader example. Readers will glean insight on such topics as making personal, prayerful preparation before attempting to persuade; understanding the wisdom of connecting through similarity and by asking for another’s opinion; learning to tell a compelling story using contrasts and metaphors; and valuing the weight of authoritative, experiential and social evidence. Readers will also discover concise planning worksheets and a complementary leader’s guide for applying each concept skillfully in any personal or professional position. (Jan.) Publishers Weekly Starred Review