The Great A&P and the Struggle for Small Business in America

By Marc Levinson
(Hill and Wang, Hardcover, 9780809095438, 384pp.)

Publication Date: August 30, 2011

List Price: $27.95*
* Individual store prices may vary.
Shop Local
Enter your zip code below to find indies closest to you.

Go


Description

One of The Wall Street Journal's Best Non fiction Books of 2011.  From modest beginnings as a tea shop in New York, the Great Atlantic & Pacific Tea Company became the largest retailer in the world. It was a juggernaut, the first retailer to sell $1 billion in goods, the owner of nearly sixteen thousand stores and dozens of factories and warehouses. But its explosive growth made it a mortal threat to hundreds of thousands of mom-and-pop grocery stores. Main Street fought back tooth and nail, enlisting the state and federal governments to stop price discounting, tax chain stores, and require manufacturers to sell to mom and pop at the same prices granted to giant retailers. In a remarkable court case, the federal government pressed criminal charges against the Great A&P for selling food too cheaply—and won.  The Great A&P and the Struggle for Small Business in America is the story of a stunningly successful company that forever changed how Americans shop and what Americans eat. It is a brilliant business history, the story of how George and John Hartford took over their father’s business and reshaped it again and again, turning it into a vertically integrated behemoth that paved the way for every big-box retailer to come. George demanded a rock-solid balance sheet; John was the marketer-entrepreneur who led A&P through seven decades of rapid changes. Together, they built the modern consumer economy by turning the archaic retail industry into a highly efficient system for distributing food at low cost.




About the Author

Marc Levinson has a gift for discovering business history stories that cut to the heart of how industries are transformed. He did so brilliantly with the award-winning The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger, which was short-listed for the 2006 Financial Times and Goldman Sachs Business Book of the Year Award.




NPR
Tuesday, Aug 23, 2011

The A&P changed the way Americans do their grocery shopping, but it did so at a cost รข?? thousands of mom-and-pop corner stores closed as the chain grew. Economic historian Marc Levinson chronicles the rise and fall of the grocery giant in The Great A&P and the Struggle for Small Business in America. More at NPR.org

NPR Audio Player Requires Flash Upgrade: Please upgrade your plug-in to view this content.

NPR
Tuesday, Aug 23, 2011

Long before there was Walmart, there was The Great Atlantic and Pacific Tea Co., a giant retailer that used its scale to bring down prices while earning the scorn of independent retailers. Author Marc Levinson looks at the company's lasting impact on the way we buy food. More at NPR.org

NPR Audio Player Requires Flash Upgrade: Please upgrade your plug-in to view this content.

Indie Bookstore Finder
EBbooks and EReaders
Find great gifts: Signed books
Link to IndieBound






Update Profile