Salt Sugar Fat
How the Food Giants Hooked Us
By Michael Moss
Random House Trade, Paperback, 9780812982190, 446pp.
Publication Date: February 18, 2014
List Price: $16.00*
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"The Atlantic - The Huffington Post - Men's Journal - MSN "(U.K.) - "Kirkus Reviews - Publishers Weekly"
#1 "NEW YORK TIMES "BESTSELLER - WINNER OF THE JAMES BEARD FOUNDATION AWARD FOR WRITING AND LITERATURE
Every year, the average American eats thirty-three pounds of cheese and seventy pounds of sugar. Every day, we ingest 8,500 milligrams of salt, double the recommended amount, almost none of which comes from the shakers on our table. It comes from processed food, an industry that hauls in $1 trillion in annual sales. In "Salt Sugar Fat, "Pulitzer Prize-winning investigative reporter Michael Moss shows how we ended up here. Featuring examples from Kraft, Coca-Cola, Lunchables, Frito-Lay, NestlE, Oreos, Capri Sun, and many more, Moss's explosive, empowering narrative is grounded in meticulous, eye-opening research. He takes us into labs where scientists calculate the "bliss point" of sugary beverages, unearths marketing techniques taken straight from tobacco company playbooks, and talks to concerned insiders who make startling confessions. Just as millions of "heavy users" are addicted to salt, sugar, and fat, so too are the companies that peddle them. You will never look at a nutrition label the same way again.
Praise for "Salt Sugar Fat"
" Michael] Moss has written a "Fast Food Nation" for the processed food industry. Burrowing deep inside the big food manufacturers, he discovered how junk food is formulated to make us eat more of it and, he argues persuasively, actually to addict us."--Michael Pollan
"If you had any doubt as to the food industry's complicity in our obesity epidemic, it will evaporate when you read this book."--"The Washington Post"
"Vital reading for the discerning food consumer."--"The Wall Street Journal"
"The chilling story of how the food giants have seduced everyone in this country . . . Michael Moss understands a vital and terrifying truth: that we are not just eating fast food when we succumb to the siren song of sugar, fat, and salt. We are fundamentally changing our lives--and the world around us."--Alice Waters
"Propulsively written and] persuasively argued . . . an exactingly researched, deeply reported work of advocacy journalism."--"The Boston Globe"
"A remarkable accomplishment."--"The New York Times Book Review.
“As a feat of reporting and a public service, Salt Sugar Fat is a remarkable accomplishment.”—The New York Times Book Review
“[Michael] Moss has written a Fast Food Nation for the processed food industry. Burrowing deep inside the big food manufacturers, he discovered how junk food is formulated to make us eat more of it and, he argues persuasively, actually to addict us.”—Michael Pollan
“If you had any doubt as to the food industry’s complicity in our obesity epidemic, it will evaporate when you read this book.”—The Washington Post
“Vital reading for the discerning food consumer.”—The Wall Street Journal
“Propulsively written [and] persuasively argued . . . an exactingly researched, deeply reported work of advocacy journalism.”—The Boston Globe
“[An] eye-popping exposé . . . Moss’s vivid reportage remains alive to the pleasures of junk—‘the heated fat swims over the tongue to send signals of joy to the brain’—while shrewdly analyzing the manipulative profiteering behind them. The result is a mouth-watering, gut-wrenching look at the food we hate to love.”—Publishers Weekly
“Revelatory . . . a shocking, galvanizing manifesto against the corporations manipulating nutrition to fatten their bottom line—one of the most important books of the year.”—Kirkus Reviews (starred review)
“What happens when one of the country’s great investigative reporters infiltrates the most disastrous cartel of modern times: a processed food industry that’s making a fortune by slowly poisoning an unwitting population? You get this terrific, powerfully written book, jammed with startling disclosures, jaw-dropping confessions and, importantly, the charting of a path to a better, healthier future. This book should be read by anyone who tears a shiny wrapper and opens wide. That’s all of us.”—Ron Suskind, Pulitzer Prize–winning author of Confidence Men: Wall Street, Washington, and the Education of a President
“In this meticulously researched book, Michael Moss tells the chilling story of how the food giants have seduced everyone in this country. He understands a vital and terrifying truth: that we are not just eating fast food when we succumb to the siren song of sugar, fat, and salt. We are fundamentally changing our lives—and the world around us.”—Alice Waters
“Salt Sugar Fat is a breathtaking feat of reporting. Michael Moss was able to get executives of the world’s largest food companies to admit that they have only one job—to maximize sales and profits—and to reveal how they deliberately entice customers by stuffing their products with salt, sugar, and fat. This is a truly important book, and anyone reading it will understand why food corporations cannot be trusted to value health over profits and why we all need to recognize and resist food marketing every time we grocery shop or vote.”—Marion Nestle, author of Food Politics and What to Eat