Making the News

A Guide for Activists an Nonprofits

By Jason Salzman
(Basic Books (AZ), Paperback, 9780813340951, 289pp.)

Publication Date: July 2003

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Written for activists, nonprofit organizations, or any concerned citizen, Making the News explains how to combine creativity with nuts-and-bolts media skills to score news coverage for important issues or nonprofit causes

About the Author
President of Effect Communications and board chairman of Rocky Mountain Media Watch, Jason Salzman is the former media critic for the Rocky Mountain News, author of Making the News: A Guide for Activists and Nonprofits and co-author of 50 Ways You Can Show George Bush the Door. He has written for the Christian Science Monitor, Harvard Journal on Press and Politics, Newsweek, Sierra, Utne Reader, and more.
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