Making The News
A Guide For Activists An Nonprofits
By Jason Salzman
(Basic Books, Paperback, 9780813340951, 304pp.)
Publication Date: July 2003
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Written for activists, nonprofit organizations, or any concerned citizen, Making the News explains how to combine creativity with nuts-and-bolts media skills to score news coverage for important issues or nonprofit causes
Jason Salzman is president of Cause Communications, which offers media how-to workshops and consulting services to nonprofit organizations, and founder of Rocky Mountain Media Watch. He lives in Denver, CO.