American Entrepreneur

American Entrepreneur Cover

American Entrepreneur

The Fascinating Stories of the People Who Defined Business in the United States

By Larry Schweikart; Lynne Pierson Doti

AMACOM/American Management Association, Hardcover, 9780814414118, 535pp.

Publication Date: September 1, 2009

Description
Ever since the first colonists landed in "The New World," Americans have forged ahead in their quest to make good on the promises of capitalism and independence. This book vividly illustrates the history of business in the United States from the point of view of the enterprising men and women who made it happen. Weaving together vivid narrative with economic analysis, "American Entrepreneur" recounts fascinating successes and failures, including: how Eli Whitney changed the shape of the American business landscape...the impact of the Civil War on the economy and the subsequent dominance of Andrew Carnegie and J. P. Morgan...the rise of the consumer marketplace led by Asa Candler, W. K. Kellogg, Henry Ford, and J.C. Penny...and Warren Buffett's, Michael Milken's, and even Martha Stewart's experience in the "New Economy" of the 1990s and into today. It is an adventure to start a business, and the greatest risk takers in that adventure are entrepreneurs. This is the epic story of America's entrepreneurs and the economy they created.


About the Author
LARRY SCHWEIKART is a professor of history at the University of Dayton, Ohio. He is the author of several books on Western history and finance. Schweikart has also contributed articles and essays to numerous books and magazines.
BRADLEY J. BIRZER is a professor of history at Hillsdale College, Michigan, where he teaches courses on the American West, Native Americans, and Jacksonian America. He is the former editor of Montana: The Magazine of Western History and Western Historical Quarterly.