The Power of Convergence

The Power of Convergence Cover

The Power of Convergence

Linking Business Strategies and Technology Decisions to Create Sustainable Success

By Faisal Hoque; Lawrence M. Walsh; Diana L. Mirakaj

AMACOM/American Management Association, Hardcover, 9780814416952, 231pp.

Publication Date: May 18, 2011

From technology giants to major airlines to government agencies, the landscape is littered with the shells of once-promising enterprises that failed to do one thing: Converge their impressive technology initiatives with their business strategies. With countless opportunities lost and billions wasted, these examples provide a much-needed wake up call that it is time to institutionalize a set of repeatable management practices to successfully run an organization. "The Power of Convergence" makes the case--and lays the groundwork--for a new understanding of the role of technology in business. No technology should be developed or deployed without a full vision of how it advances business goals, addresses customer needs, or both. Beyond that, technology should be so tightly intertwined with strategy that the two drive each other, with each at the ready when market opportunity materializes--however suddenly. With compelling examples of successes and failures at organizations from Ford Motor Company to the FBI, "The Power of Convergence" provides the framework and mechanisms for uniting business and technology, seeding horizontal collaborations and partnering opportunities, and capturing strategic possibilities created through convergence.

About the Author
Faisal Hoque is the founder of MiND2MiND Exchange, B2B ForeSight, and other companies. He is the author of several books and regularly contributes to "Fast Company" and Huffington Post. Formerly of GE and other global brands, Hoque s work has also appeared in "The Wall Street Journal, BusinessWeek", and "Forbes". The editors of Ziff-Davis Enterprise named him one of the Top 100 Most Influential People in Technology. Follow him @faisal_hoque or visit
Drake Baer is a contributing writer for "Fast Company", where he covers the intersection of psychology and work. Though he now interviews the foremost minds in business for a living, he s spent years exploring the world.