A World Gone Social

How Companies Must Adapt to Survive

By Ted Coine; Mark Babbitt
(AMACOM/American Management Association, Hardcover, 9780814433263, 256pp.)

Publication Date: September 2014

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Description
The Social Revolution's impact on the business world cannot be over-estimated. Like the meteor that likely precipitated the end of the dinosaurs, Social is the catalyst in an extinction event--and business as we know it has changed forever. "A World Gone Social" offers an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion: ● Customers now have the power--just watch what happens as more realize it ● With increased transparency, businesses must be more ethical--no more pretending ● Command-and-control leadership is now so inefficient, it is a liability ● Nimble and small is the new competitive advantage--few corporations are capable of the agility required by evolving marketplaces ● Recruiting is now a two-way proposition, with job seekers able to peer behind the corporate curtain ● Relationship and community-building is how customers and brand ambassadors are won--and retained ● Engagement--with partners, employees, and customers--is not a luxury; it is a requirement. Each chapter provides compelling stories and concrete examples of companies demonstrating enlightened business practices and doing Social right--and some that are not--and the lessons to be learned from their experiences. Finally, readers will discover how to objectively assess the fit ness of their own company's culture and social presence...so they may successfully transition from a 20th- to a 21st-century "social" organization.



About the Author
TED COINE was recently named a Forbes Top 10 Social Media Power Influencer. He is co-founder of Switch and Shift, a blog focused on leadership, culture, and change in the social century.

TED COINE was recently named a Forbes Top 10 Social Media Power Influencer. He is co-founder of Switch and Shift, a blog focused on leadership, culture, and change in the social century.
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