Maximum Influence

The 12 Universal Laws of Power Persuasion

By Kurt W. Mortensen
(AMACOM/American Management Association, Paperback, 9780814472583, 240pp.)

Publication Date: July 2004

Other Editions of This Title: Google eBook

Categories: Motivational, Leadership

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Description
Renowned expert Mortensen combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others. Readers will learn the 12 Laws of Persuasion.
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