Start & Run Your Own Record Label
Winning Marketing Strategies for Today's Music Industry
By Daylle Deanna Schwartz
(Billboard Books, Paperback, 9780823084630, 334pp.)
Publication Date: February 3, 2009
List Price: $21.95*
* Individual store prices may vary.
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Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran author and music-business consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten and expanded her classic, "Start & Run Your Own Record Label," to reflect industry changes and new opportunities for marketing music in today's climate.
"Start & Run Your Own Record Label" is a comprehensive guidebook to building a record label, packed with how-to information about market trends and revenue streams for music releases. In addition to updated information on physical distribution, generating publicity, marketing, and promotion, it also has new information about key issues including:
-Balancing on and offline promotion and marketing
-Making the most of online resources (social-networking sites, blogs, ringtones, videos, radio, and more)
-Using digital distribution profitably
-Licensing your recordings for use in the media
-Marketing music overseas
Ms. Schwartz has compiled new interviews with top industry professionals and independent labels-including recording artist CJ Baran (Push Play), Jed Carlson (founder, ReverbNation), Daniel Glass (founder, Glassnote Entertainment), blogger Perez Hilton, Scott Lapatine (founder, Stereogum), recording artist Ingrid Michaelson, Jeff Price (founder, Tunecore), MP3 bloggers, music-magazine editors, publicists, and others-for the most up-to-date, authoritative, and practical compendium available.