Veruschka

Veruschka Cover

Veruschka

From Vera to Veruschka

By Johnny Moncada; Antonio Monfreda (Editor)

Rizzoli International Publications, Hardcover, 9780847842261, 160pp.

Publication Date: March 18, 2014

Description
Capturing the romance and beauty of la dolce vita, this volume features intimate and rare moments of Veruschka, the iconic face of 1960s glamour, from the forgotten and unpublished photographic archive of Johnny Moncada. When fashion photographer Johnny Moncada unlocked a trunk he had left sealed for forty years, he and his daughter discovered ten thousand of his unpublished negatives. They revealed the world of 1960s Italian fashion in all its languid glamour, personified by the iconic Veruschka. In three thousand images, Moncada captured the German-born model in both beautifully staged and informal poses. A selection of these photographs is presented in this lavish volume. They were taken over the course of a year in Rome, including seaside shoots in Capri, Sardinia, and other locales of la dolce vita. While serving as an invaluable source of inspiration to aficionados of 1960s style, Moncada's work also presents a rare glimpse of a young woman, known to friends as Vera, transforming in front of the camera into the image of perfection that we know as Veruschka.


About the Author
Veruschka is the legendary German model, actress, and artist. She appeared in Antonioni's "Blow Up." Johnny Moncada (1928-2011) worked with the most important models of his time and was published in "Italian Vogue, Linea Italiana, "and "Harper's Bazaar." Antonio Monfreda is a world-renowned art director based in Rome. Hamish Bowles is the European editor-at-large for "Vogue" and is recognized as one of the most respected authorities on the worlds of fashion and design. Valentina Moncada, Johnny Moncada's daughter, is a respected author and contemporary art curator and dealer based in Rome.


Praise For Veruschka

“Veruschka captures the transformative moment in Veruschka’s career as a developing model, on the cusp of her entrée into the fashion vernacular…the lush compilation of images provide an intimate look in the emergence of an icon.” –Interview Magazine
 
“Taken in Rome, Capri and Sardinia, they show off a more coltish edition of the great model’s beauty than has been seen before, along with the innovative Italian fashion of the time with its imaginative sculptured details.” -WWD

“In this lavish volume, the six-foot preternaturally long-limbed blonde..reveals her nascent talent for transformation.” –W Magazine
 
"Veruschka is a showcase for some very modern-looking sixties Italian fashions, Florence and Sardinia when they were still mostly undiscovered, and—above all—the transformation of Von Lehndorff from an angular young ingenue into the icon who would later entrance photographers like Avedon and directors like Antonioni." –Style.com
 
“Thousands of beautiful photos were taken, never developed, and sealed away in his trunk. Until now in a new book from Rizzoli New York. We can’t get enough of these...never-before-seen precious photos [will be] sold in a lavish hardcover edition.” –Brilliant Magazine

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