Brand Against the Machine

Brand Against the Machine

How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

By John Morgan

John Wiley & Sons, Hardcover, 9781118103524, 210pp.

Publication Date: November 2011

Ditch traditional corporate branding to create a powerful, recognizable brand

"Brand Against the Machine" offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. "Brand Against the Machine" will help you stand out, get noticed, and be remembered.

"Brand Against the Machine" is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters--because it creates a stronger bond with those who love you

Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.

About the Author
John Morgan, a freelance science and environment writer, is a doctoral candidate in journalism and mass communications at the University of Wisconsin-Madison. He is the managing editor of The Internet Scout Project and has written for Madison Magazine and Wisconsin Academy Review. He lives with co-author and wife Ellen Morgan in Madison, WI.