Social TV

How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile

By Mike Proulx; Stacey Shepatin
(John Wiley & Sons, Hardcover, 9781118167465, 272pp.)

Publication Date: February 2012

Shop Local
Enter your zip code below to find indies closest to you.

Go


Description
The Internet didn't kill TV It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel," fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And "connected TVs" blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities.

Social TV topics include: Leveraging the "second screen" to drive synched and deeper brand engagementUsing social ratings analytics tools to find and target lean-forward audiencesAligning brand messaging to content as it travels time-shifted across devicesDetermining the best strategy to approach marketing via connected TVsEmploying addressable TV advertising to maximize content relevancyTesting and learning from the most cutting-edge emerging TV innovations

The rise of one technology doesn't always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.

Indie Bookstore Finder

Indie Bestsellers

Lucky Us
Amy Bloom
Random House
Good Poems, American Places
Garrison Keillor
Penguin Books
The Paleo Kitchen
Juli Bauer; George Bryant
Victory Belt Publishing
The Great Glass Sea
Josh Weil
Grove Press

Make Your Own Wishlist








Update Profile