How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
Wiley, Hardcover, 9781118167465, 272pp.
Publication Date: February 28, 2012
Social TV topics include:
- Leveraging the "second screen" to drive synched and deeper brand engagement
- Using social ratings analytics tools to find and target lean-forward audiences
- Aligning brand messaging to content as it travels time-shifted across devices
- Determining the best strategy to approach marketing via connected TVs
- Employing addressable TV advertising to maximize content relevancy
- Testing and learning from the most cutting-edge emerging TV innovations
The rise of one technology doesn't always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.