Content Rules

Content Rules

How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Busine

By Ann Handley; C. C. Chapman

John Wiley & Sons, Paperback, 9781118232606, 293pp.

Publication Date: May 2012

The guide to creating engaging web content and building a loyal following, revised and updated

Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? "Content Rules" equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content--getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with "Content Rules.

About the Author
Ann Handley is a veteran of creating and managing content. She is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. Ann is a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program, and the coauthor of the bestselling book on content marketing, Content Rules. She is also a keynote speaker, mom, and writer at Connect with her on Twitter via @annhandley.

C.C. Chapman and Mark Yoshimoto Nemcoff have decades of experience as video creators, brand advocates, marketing pros, authors, creatives and consultants for major companies like Facebook, HBO, Warner Bros., Verisign, GoDaddy, The Coca Cola Company and many, many others.