Do You Speak Shoe Lover

Style and Stories from Inside Dsw

By Kelly Cook; Linda Meadow; Linda Meadow
(John Wiley & Sons, Paperback, 9781118674222, 240pp.)

Publication Date: October 2013

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Description

Celebrating Shoe Lovers everywhere

No matter how bad your day is going, none of it seems to matter if you're wearing the perfect shoes." Do You Speak Shoe Lover?" will not only make Shoe Lovers feel better about loving shoes, but it also reveals the business principles of leading shoe retailer, DSW. It explains how DSW strives everyday to be America's Favorite Place for Shoes--as well as America's Favorite Place to Work. Each and every DSW Shoe Lover lives the values--for the benefit of their customers as well as for each other. It also shares stories from DSW's customers and employees about how the right shoes made the difference at important moments in their lives, along with shoe fashion tips and career and business advice, based on DSW's core values.Filled with photos--it's perfect as a giftExplains DSW's core values: 1) Passion, 2) Accountability, 3) Collaboration and 4) Humility, which run through its headquarters in Columbus, Ohio, into each of its 350+ retail locations, and to its more than 20 million Rewards members and 1.5 million fans on FacebookCoauthor Kelly Cook is Senior Vice President Marketing at DSW and the queen of shoe love

Explore the emotional relationship women have with shoes with insights from the retailer that knows shoe buyers best.

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