Breakpoint

Why the Web Will Implode, Search Will Be Obsolete, and Everything Else You Need to Know about Technology Is in Your Br

By Jeff Stibel
(Palgrave MacMillan Trade, Hardcover, 9781137278784, 256pp.)

Publication Date: July 23, 2013

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Description

What can the human brain and its relationship to the internet tell us about our society, our technologies, and our businesses? A lot, as it turns out. The internet today is a virtual replica of the brain, and the networks that leverage it grow and collapse in ways that are easily predictable if you understand the brain and other biological networks.

We're living in the midst of a networking revolution. All of the major technology innovations of the 21st century - social networking, cloud computing, search engines, and crowdsourcing, to name a few - leverage the internet and are thus bound by the rules of networks. We've seen the exponential growth of these technologies, and they've led to a more efficient and tightly connected world. But what many people don't realize is that all networks eventually reach a "breakpoint" and collapse. This happens in the brain, it happens in nature, it happened to MySpace, and it will happen to Facebook and Google. It is critical to understand where the breakpoint is in the networks you use in order to achieve optimum success.

Navigating the world of new technologies today can be like walking through a minefield unless you know the path. Imagine what you could do with a roadmap for where things are headed?

In this fascinating look at the future of business and technology, neuroscientist and entrepreneur Jeff Stibel shows how the brain can act as a guide to understanding the future of the internet and the constellation of businesses and technologies that run on it. He'll show how leaders like Marissa Mayer are using artificial intelligence to literally remake Yahoo and how startups like oDesk and Kickstarter are using crowdsourcing, the next wave of revolutionary technology, to create something much larger and "smarter" than the sum of their parts.

Stibel offers a fresh perspective about the future of business and technology in a candid and engaging manner.




About the Author
Jeff Stibel is a brain scientist and entrepreneur. He is currently serving as President and CEO of the Dun and Bradstreet Credibility Corporation and was previously President and CEO of Web.com, Inc. Stibel is also Chairman of BrainGate, a company whose brain chip technology recently featured on 60 Minutes allows the severely disabled to control electronics with nothing but their thoughts. Stibel was a brain and behavior fellow at Brown University while studying for a PhD. He currently serves on the boards of Brown University s Entrepreneurship Program, Tufts University s Gordon Center for Leadership, and the University of Southern California s Innovation Institute.
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