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As the Future Catches You

As the Future Catches You Cover

As the Future Catches You

How Genomics & Other Forces Are Changing Your Life, Work, Health & Wealth

By Juan Enriquez

Three Rivers Press (CA), Paperback, 9781400047741, 259pp.

Publication Date: October 25, 2005

If you think the world has changed dramatically in the last five years, you haven't seen anything yet.
You will never look at the world in the same way after reading As the Future Catches You. Juan Enriquez puts you face to face with unprecedented political, ethical, economic, and financial issues, dramatically demonstrating the cascading impact of the genetic, digital, and knowledge revolutions on all our lives.
Genetics will be the dominant language of this century. Those who can -speak it- will acquire direct and deliberate control over all forms of life. But most countries and individuals remain illiterate in what is rapidly becoming the greatest single driver of the global economy. The choice is simple: Either learn to surf new and powerful waves of change--or get crushed trying to stop them. The future is catching us all. Let it catch you with your eyes wide open.

About the Author
Juan Enriquez has a career that spans business, domestic and international politics, and science. He was the founding director of the Life Sciences Project at Harvard Business School and a fellow at Harvard's Center for International Affairs. Enriquez has appeared on 60 Minutes and has published his work in Harvard Business Review, Foreign Policy, Science, and the New York Times. His new book is The Untied States of America.

Praise For As the Future Catches You

"After reading As the Future Catches You, shocking propositions feel like common sense. Juan Enriquez will change your view of change itself." —Nicholas Negroponte, author of Being Digital

“By far the best book I know to help us understand and cope with the powerful technologies that are about to change every aspect of our lives.” —Roger Fisher, coauthor of Getting to Yes

“With amazing insight and a graphical, almost poetical style of writing, Enriquez describes how computers, genomics, and other new technologies are shaping our present and future.” —Hamilton O. Smith, Nobel laureate in medicine