How the Self-Help Movement Made America Helpless

By Steve Salerno

Three Rivers Press (CA), Paperback, 9781400054107, 273pp.

Publication Date: September 26, 2006

Self-help: To millions of Americans it seems like a godsend. To many others it seems like a joke. But as investigative reporter Steve Salerno reveals in this groundbreaking book, it's neither in fact it's much worse than a joke. Going deep inside the Self-Help and Actualization Movement (fittingly, the words form the acronym SHAM), Salerno offers the first serious expose of this multibillion-dollar industry and the real damage it is doing not just to its paying customers, but to all of American society.
Based on the author's extensive reporting and the inside look at the industry he got while working at a leading lifestyle publisher "SHAM" shows how thinly credentialed experts now dispense advice on everything from mental health to relationships to diet to personal finance to business strategy. Americans spend upward of $8 billion every year on self-help programs and products. And those staggering financial costs are actually the least of our worries.
"SHAM" demonstrates how the self-help movement's core philosophies have infected virtually every aspect of American life the home, the workplace, the schools, and more. And Salerno exposes the downside of being uplifted, showing how the empowering message that dominates self-help today proves just as damaging as the blame-shifting rhetoric of self-help's Recovery movement.
"SHAM" also reveals:
How self-help gurus conduct extensive market research to reach the same customers over and over without ever helping them
The inside story on the most notorious gurus from Dr. Phil to Dr. Laura, from Tony Robbins to John Gray
How your company might be wasting money on motivational speakers, executive coaches, and other quick fixes that often hurt quality, productivity, and morale
How the Recovery movement has eradicated notions of personal responsibility by labeling just about anything from drug abuse to sex addiction to shoplifting a dysfunction or disease
How Americans blindly accept that twelve-step programs offer the only hope of treating addiction, when in fact these programs can do more harm than good
How the self-help movement inspired the disastrous emphasis on self-esteem in our schools
How self-help rhetoric has pushed people away from proven medical treatments by persuading them that they can cure themselves through sheer application of will
As Salerno shows, to describe self-help as a waste of time and money vastly understates its collateral damage. And with "SHAM," the self-help industry has finally been called to account for the damage it has done.

Also available as an eBook

"From the Hardcover edition.

About the Author
For the past two decades, Steve Salerno has been a freelance feature writer, essayist, and investigative reporter, writing on business, sports, and politics, and their wider social ramifications. His articles have appeared in "Harper's," "The New York Times Magazine," "Esquire, Playboy, Reader's Digest," the "Wall Street Journal," the "Washington Post," the "Los Angeles Times, Good Housekeeping," and "Sports Illustrated," among other publications. He has also served as editor in chief of "American Legion" magazine and as editor of the books program associated with "Men's Health" magazine. In addition, Salerno has been a visiting professor of journalism and nonfiction writing at three colleges. An accomplished musician, he lives in Pennsylvania.

"From the Hardcover edition."

Praise For Sham

“Funny, naughty, and wise, Steve Salerno’s SHAM is the must-read antidote to Dr. Phil, Tony Robbins, and the whole cracked pot of American pop psychology.” —Greg Critser, author of Fat Land

“In an age of self-help, why are so many Americans helpless? Why do so many self-help gurus, from Dr. Phil on down, create followers rather than independent souls? Steve Salerno exposes the SHAM with ruthless honesty destined to make more than a few people angry.” —Dr. Michael Hurd, author of Effective Therapy and Grow Up America!