The Power of Habit

Why We Do What We Do in Life and Business

By Charles Duhigg
(Random House, Hardcover, 9781400069286, 371pp.)

Publication Date: February 28, 2012

List Price: $28.00*
* Individual store prices may vary.
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Description

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
The Wall Street Journal • Financial Times

NEW YORK TIMES BESTSELLER

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
 
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
 
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
 
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.
 
They succeeded by transforming habits.
 
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
 
Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
 
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
 
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Praise for The Power of Habit
 
“Sharp, provocative, and useful.”—Jim Collins
 
“Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good.”Financial Times
 
“A flat-out great read.”—David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity
 
“You’ll never look at yourself, your organization, or your world quite the same way.”—Daniel H. Pink, bestselling author of Drive and A Whole New Mind
 
“Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change.”The New York Times Book Review




NPR
Monday, Dec 24, 2012

How is it that some people are able to change their bad habits and reinvent themselves, while others try and fall short? As part of our annual series on the books we missed, New York Times investigative reporter Charles Duhigg discusses his book The Power Of Habit and about the science of habit formation. More at NPR.org

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NPR
Monday, Mar 5, 2012

Every habit-forming activity follows the same behavioral and neurological patterns, says New York Times business writer Charles Duhigg. His new book The Power of Habit explores the science behind why we do what we do â?? and how companies are working to use our habits to market products to us. More at NPR.org

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NPR
Monday, Feb 27, 2012

In his new book, Charles Duhigg explores cutting-edge research into the neuroscience of habit formation â?? and how companies and advertisers are using it to their advantage. More at NPR.org

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