What the Customer Wants You to Know
How Everybody Needs to Think Differently about Sales
Publication Date: January 2008
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Ram Charan, who has gained fame for clarifying and simplifying difficult business problems and who is the bestselling author of What the CEO Wants You to Know, teaches you how to rethink sales from the outside in.
Ram Charan is the go-to adviser for corporate directors and CEOs. Highly sought for his unique insights and practical wisdom, Charan has counseled some of the world's most successful and prominent business leaders at such companies as General Electric, DuPont, Verizon, and EMC. His expertise in corporate governance stems from firsthand experiences helping boards with strategy sessions, successions, self-evaluations, and CEO compensation. Charan is cohost of the Fortune Boardroom Forums, has served on the NACD's Blue Ribbon Commission on Corporate Governance, and is director of the Six Sigma Academy and of Austin Industries in Dallas. He is coauthor of two bestsellers-Execution and Confronting Reality-and has been published by Fortune and Harvard Business Review. Charan is the author of the 1998 book Boards at Work. He has an MBA with high distinction and a doctoral degree with boards of directors as a field of study from the Harvard Business School. Reader of over four hundred audiobooks, Dick Hill has won three coveted Audie Awards and been nominated numerous times. He is also the recipient of several AudioFile Earphones Awards. AudioFile includes Dick on their prestigious list of Golden Voices.