Macrowikinomics

Rebooting Business and the World

By Don Tapscott; Anthony D. Williams; Alan Sklar (Narrated by)
(Tantor Audio, Compact Disc, 9781400117307)

Publication Date: September 2010

List Price: $44.99*
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Description
In their 2007 bestseller "Wikinomics," Don Tapscott and Anthony D. Williams taught the world how mass collaboration was changing the way businesses communicate, compete, and succeed in the new global marketplace. But much has changed in three years, and the principles of wikinomics are now more powerful than ever.
In this new age of networked intelligence, businesses and communities are bypassing crumbling institutions. We are altering the way our financial institutions and governments operate; how we educate our children; and how the healthcare, newspaper, and energy industries serve their customers.
In every corner of the globe, businesses, organizations, and individuals alike are using mass collaboration to revolutionize not only the way we work but how we live, learn, create, and care for each other. You'll meet such innovators as:
An Iraq veteran whose start-up car company is "staffed" by over 45,000 competing designers and supplied by microfactories around the country
A "micro-lending" community where 570,000 individuals help fund new ventures from Azerbaijan to the Ukraine
An online community for people with life-altering diseases that's also a large-scale research project
Once again backed by original research, Tapscott and Williams provide vivid, new examples of organizations that are successfully embracing the principles of wikinomics.



About the Author
Don Tapscott is one of the world's leading authorities on innovation, media, and the economic and social impact of technology. Named one of the world's most important living management thinkers by Thinkers50, he advises business and government leaders around the globe. Tapscott is the author or coauthor of some of the most widely read and cited books on technology in society, including "Paradigm Shift, Growing Up Digital, Grown Up Digital, The Naked Corporation, Digital Capital, Wikinomics", and "Macrowikinomics."

Anthony D. Williams is a research director at New Paradigm, a think tank and strategy consulting company.

ALAN SKLAR has narrated over 75 audiobooks and earned numerous awards for his work. He has also provided the voice for thousands of corporate and medical videos, as well as many radio and TV commercials. He lives with his wife in New York.
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