Hug Your Customers
The Proven Way to Personalize Sales and Achieve Astounding Results
By Jack Mitchell
(Hachette Books, Hardcover, 9781401300340, 302pp.)
Publication Date: June 2003
Other Editions of This Title: Compact Disc
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The 200,000-copy staple, praised by Warren Buffett as "a gem... I wish everyone at Berkshire would follow [Jack Mitchell's] advice--we would own the world."
A master of customer service, Jack Mitchell, reveals his secrets for developing long-lasting business relationships and customer loyalty in HUG YOUR CUSTOMERS.
The only way to stay in business is with customers and Jack Mitchell knows ow to attract them, and how to keep them. He has a deceptively simplebut winning approach to customer service--that a relationship is at the heart of every transaction. Jack's business philosophy is based on "hugs"--personal touches that impress and satisfy the customer, such as:
- Remembering the name of your customers' dogs
- Calling a customer to make sure he/she is satisfied after a purchase.
- Having a "kids' corner" with TV, books and treats in retail spaces.
- Introducing customers to business contacts.
- And so much more.
Jack Mitchell is the Chairman of Mitchells Family of Stores (Mitchells, Richards, Marshs, and two Wilkes Bashford stores), five of the most successful clothing stores in the business. He and his wife, Linda, live in Wilton, Connecticut, where they raised four sons.